Interests
Behavior becomesliving context.
Signals help reveal the topics and sections that matter to an anonymous visitor, before that person makes an enquiry.
From task to outcome
Actions reveal an interest.And interests change.
An interest profile grows from behavior on the site: sections visited, topics and actions. A signal matters together with its recency and the context of the visit.
How it works
- Topics
- Normalized signals connect to interest categories. Different actions contribute to a shared picture.
- Relevance
- Weight and recency help distinguish current interest from subjects explored earlier.
- Access
- A profile reaches permitted consumers with the necessary context, rather than becoming an uncontrolled collection of data.
In practice
A visitor first explores city cars, then returns to family models. That sequence gives the next interaction more context than the most recent page view alone.
Boundaries and context
An interest is a working interpretation of site behavior. Connecting it to a known contact and using it in CRM is defined by the product handling the enquiry.
In brief
Is a phone number needed first?
The interest profile belongs to an anonymous visitor and can develop before identification.
Can interests reach an AI model?
That is a target direction: providing a suitable model with only the permitted part of the context.
Where do we start?
Start with your task, data sources and expected result. Then we can agree on configuration and connection.
Start with your task.
Tell us what your website or product needs. Together we can define the right connection.
Discuss a connection